What is
Experience Coffee?

Coffee can be easy, without being boring and bitter.

Foreign words, methods of processing and different facettes to uncover. It is hard to go alone and find your way through the coffee jungle. I remember my first time when I asked “What do you have?” and the barista gave me a choice of different countries the coffee came from. I had no clue and it was not until I tried a Kenyan coffee, that I got hooked and wanted to try more. That’s why we want to support coffee enthusiasts as well as seasoned pros to understand more about the coffee they are drinking. Our model is this: Each coffee we source, has some interesting aspect that we want to talk about.

For example:

  • Our Indonesian Coffee, highlights how fermentations bring out new flavours.
  • Our Kenyan coffee is paired with the Cascara (Coffee Cherry) from the same plant, so that you can taste fruit and seed at the same time.

Additionally, I guide you through this Experience, via Video or written content.

With every single coffees you get an in depth experience to help you understand the coffee, why it tastes how it tastes and what is special about it.

Thank you for being part of this journey.

-Edin

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Who is
Experience Coffee?

Currently Experience Coffee is run by me, Edin, a german expat who moved to Sweden late 2023. The guy in the blue shirt, which was lovingly sewn by my partner. I run Experience Coffee on the weekends and work a full time job Monday to Friday.

Coffee has been an almost obsession since University, and I got there after trying a Kenyan coffee in a local café. I remember my frist experiments brewing by hand after drinking freeze dried coffee or bosnian coffee all my life, grinding so course that I only tasted water, but imagined it tasted super flavorful. In hindsight a little embarrasing, because people told me it tasts gross. That was about 10 years ago. A roasting- and barista-gig later and much time spent at my home espresso set up, a semi sucessfull YouTube channel for the german market and a trip to Columbia later – I still love the community in and around coffee, the new coffee flavors coming through the farmers excellent work and also just the constant bliss off roasting and tasting fresh coffee.

But what I don’t like are:

  • 1. The complexity that needlessly gets attributed to Specialty Coffee, but also
  • 2. The carelessness that everyday coffee experiences.

I want coffee to be understandable, make sense and impress, if it is impressive. I want it to be fair and transparent and I want it to be fun and memorable.
Thats why I decided to start Experience Coffee. Because each coffee should be fun, exciting, a learning, have a message, support the farmer. And the goal is for Experience Coffee to be the gateway into specialty and fair coffee for many people. If you like learning, our 250g bags include a free experience with each, going deep into what we pay, how the coffee is processed and what is special about it.

If you like to be hands on, I have been a Trainer and Coach in the past, that’s why another core part of Experience Coffee is Workshops. They are deisgned to not be comercial, but geeky around coffee. We dive deep and discuss various topics and I will have you walk out of the door with much more knowledge but also understanding of how to brew. No recipe madness, but understanding the basics and then using them to perfect your brews. And I believe that we are the only place in Uppland that actually offers to roast your own coffee! So why not give that a try?

I hope to see you soon at the roastery!

-Edin